Experience Management leadership and delivery support for Customer & Consumer driven businesses.
We help define and deliver Experience Management (CXM) capability into all levels of your business.
Our pragmatic steps build controlled programs of change for your people and their skills, the process they rely on and the platforms they use to create more meaningful experiences for your customers, consumers, clients, students, employees or partners of any sort.
The Difference
We start by building the foundations for success:
trust
contribution
readiness.
We collaborate to create trusted forecast outcomes by gathering existing insight and seeking contribution from your team on what matters to them most.
The process pillar considers not only the day to day tasks of BAU but also those of forecasting, planning and change.
This includes:
Data equity management and evolution
Process health and gap identification
Resourcing for change
Risk and cost management
The Program pillar brings all People, Process and Platform pillars together under XM (Experience Management) streams of work.
Each stream within the Program pillar includes internal and external use case components and is business cased in terms of business effort, cost and in market impact.
The 66x Platform pillars objective is to achieve a positive and clear return on investment for all deployed or future marketing technology and how it both facilitates customer/client marketing and support, but also works within the business to steer evolution and innovation.
Quite simply, the 66x approach works with every aspect of your technology and not against it.
We work within your business, not on it.
We will use what you already have in place to build the foundations for your future.
Making little impact on your business as usual demands to ready and support you through change.
We put simple and usable structures around your marketing and support operational gaps.
Readiness
We score your readiness so that any plans for the future are based on a very clear level of feasibility.
Tolerances
We look to past experience and closely measure ongoing change to build a further level of clarity on the implications of change.
Controls
We cater for the responsibilities, which govern the ongoing quality of the customer experiences you create and manage.
Hindsight, Insight & Foresight
Watch
We assess how marketing capability change and transformative innovation effect how marketing teams are structured and work.