Season 1
Personalisation & Competitive Advantage.
The first of all 66x Podcast seasons is dedicated to personalisation its many desired outcomes and the many more challenges. Join our founder Peter Gurrie in exploring topics essential to building successful personalised experiences and along with it competitive advantage.
This six episode season explores how the sudden changes of marketing automation and experience personalisation that effect your business can be addressed if the correct structure is put in place.
This six episode season explores how the sudden changes of marketing automation and experience personalisation that effect your business can be addressed if the correct structure is put in place.
Greetings
Welcome to the SixtySixTimes Podcast.
Join me Peter Gurrie in exploring topics essential to building successful personalised experiences and along with it competitive advantage.
Welcome to the SixtySixTimes Podcast.
Join me Peter Gurrie in exploring topics essential to building successful personalised experiences and along with it competitive advantage.
Episode 1
Let's explore how content personalisation and a business's responsiveness to crisis are the exact same thing. Remember a crisis is anything that could bring you undone.
Takeaway: Personalisation is the cornerstone of future competitive advantage, but it is easier to fail than succeed.
Let's explore how content personalisation and a business's responsiveness to crisis are the exact same thing. Remember a crisis is anything that could bring you undone.
Takeaway: Personalisation is the cornerstone of future competitive advantage, but it is easier to fail than succeed.
Episode 2
I'll share a story of a crisis narrowly averted. I share lots of learnings but in looking back a lot could have been improved on. Always look back before planning forward.
Takeaway: Evolution need not be inefficient or without immediate ROI, but the right principals are required from the start.
I'll share a story of a crisis narrowly averted. I share lots of learnings but in looking back a lot could have been improved on. Always look back before planning forward.
Takeaway: Evolution need not be inefficient or without immediate ROI, but the right principals are required from the start.
Episode 3
Platform investment ROI expectations are now akin to Taming A Hungry Beast. How would you approach it?
Takeaway: Those that do not evolve now are playing a short term 'cost saving' game only. If you measure or plan to measure CLV you must operationalise personalisation.
Platform investment ROI expectations are now akin to Taming A Hungry Beast. How would you approach it?
Takeaway: Those that do not evolve now are playing a short term 'cost saving' game only. If you measure or plan to measure CLV you must operationalise personalisation.
Episode 4
People with a capital 'P', the most important of the 4P's. Get this wrong everything else falls apart.
Takeaway: A new model for both your data and martech ROI exists and it makes perfect sense.
People with a capital 'P', the most important of the 4P's. Get this wrong everything else falls apart.
Takeaway: A new model for both your data and martech ROI exists and it makes perfect sense.
Episode 5
Putting theory into practice. I'll take you through what you should start working on tomorrow, but ***spoiler alert*** measurement and accountability play a big part.
Takeaway: Leadership and governance principals must cater for for iterative improvement cycles.
Putting theory into practice. I'll take you through what you should start working on tomorrow, but ***spoiler alert*** measurement and accountability play a big part.
Takeaway: Leadership and governance principals must cater for for iterative improvement cycles.
Episode 6
Summary: Here I bring it all together and highlight how operationalisation of personalisation meets basic human needs and hence creates a powerful competitive advantage.
Takeaway: How it is the operationalisation of personalisation and not personalisation itself which is the key to establishing and maintaining competitive advantage.
Summary: Here I bring it all together and highlight how operationalisation of personalisation meets basic human needs and hence creates a powerful competitive advantage.
Takeaway: How it is the operationalisation of personalisation and not personalisation itself which is the key to establishing and maintaining competitive advantage.
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