Episode 2
Creating a measured competitive advantage.
Creating a measured competitive advantage.
In this X-RAY session we look at the how the 2021 Salesforce State Of Marketing report assesses the measurement and reporting capabilities of global marketers.
I then show how reporting is a long way from providing the real information marketing leaders need to create competitive advantage.
Takeaway: Operational measurement is the new battleground of marketing innovation.
The X-RAY Series
Welcome to the SixtySixTimes X-RAY Series.
Join me Peter Gurrie in exploring how marketing capability change and transformative innovation effect how marketing teams are structured and work.
Welcome to the SixtySixTimes X-RAY Series.
Join me Peter Gurrie in exploring how marketing capability change and transformative innovation effect how marketing teams are structured and work.
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