The X-RAY Preface Before we begin an important point.
The UX & CX Confusion that impedes marketing success. In this 6 minute episode we identify the single biggest marketing innovation barrier and set the scene for Season 2.
Takeaway: This is 6 minutes well spent.
The X-RAY Series Welcome to the SixtySixTimes X-RAY Series.
Join me Peter Gurrie in exploring how marketing capability change and transformative innovation effect how marketing teams are structured and work.