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The X-RAY Preface
Before we begin an important point.

The UX & CX Confusion that impedes marketing success. In this 6 minute episode we identify the single biggest marketing innovation barrier and set the scene for Season 2.

Takeaway: This is 6 minutes well spent.

The X-RAY Series
Welcome to the SixtySixTimes X-RAY Series. 
Join me Peter Gurrie in exploring how marketing capability change and transformative innovation effect how marketing teams are structured and work.

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