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Episode 1
Creating a language for success.

In this X-RAY video I reference insights from the 2021 Salesforce State Of Marketing reports and share my insight on the importance of knowing your change from your innovation and how you can create a language for success in your business.

Takeaway: The clarity of language around change and innovation can be the difference between success and failure.
The X-RAY Series
Welcome to the SixtySixTimes X-RAY Series. 
Join me Peter Gurrie in exploring how marketing capability change and transformative innovation effect how marketing teams are structured and work.

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