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Episode 3
Building an outcome driven AI strategy

In this X-RAY session we look at the how the 2021 Salesforce State Of Marketing report and its observations on the adoption of AI.

I will show how marketing investment can make strategic use of existing skills and systems, while building an Outcome ROI strategy for Intelligent marketing.

Takeaway: AI either overcomes short term barriers or builds strategic advantage.

The X-RAY Series
Welcome to the SixtySixTimes X-RAY Series. 
Join me Peter Gurrie in exploring how marketing capability change and transformative innovation effect how marketing teams are structured and work.

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