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Episode 4
The rulebook for Marketing & CX team building

In this X-RAY session I show how having an over equipped team damages not only cost of operating, but inhibits innovation and effective change.

I will show you the risks and take you through the framework I use to design team structures.

Takeaway: You cannot build an effective team until you have completed certain critical tasks.

The X-RAY Series
Welcome to the SixtySixTimes X-RAY Series. 
Join me Peter Gurrie in exploring how marketing capability change and transformative innovation effect how marketing teams are structured and work.

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